Brand Style Guide

8in1 Excel® logo
If possible, try to place the logo on a turquoise or dark background, so the letering can stay white.

Black-and-white logo alternative.

8in1 Excel® logo placement
Please keep the minimum safe space from the logo - the distance equal to the top part of the 8in1 logo.

Notice, that the silver stripe can be under the 8in1 part of the logo, but don’t place it under the Excel part of the logo, as it will lose clarity.

Minimum safe space

8in1 Excel® Logo Size & Placement - Central
If the layout permits, place the logo in the center, sizing it 1/2 of the layout’s short side, making sure the silver stripe doesn’t go under the Excel part of the logo.

short side = x

1/2 of X

8in1 Excel® Logo Size & Placement - Top
If the layout is busy, place the logo in the to left corner, sizing it 1/4 of the layout’s short side. Remember not to put the silver stripe under the Excel part of the logo.

1/4 of X

8in1 Excel® Typography
Alegreya and Alegreya Sans are the brand’s fonts.

Alegreya Regular
ABCDEFGHIJKLMNOPRSTUWXYZ
abcdefghijklmnoprstuwxyz
1234567890
Alegreya Bold
ABCDEFGHIJKLMNOPRSTUWXYZ
abcdefghijklmnoprstuwxyz
1234567890

Alegreya Sans Regular
ABCDEFGHIJKLMNOPRSTUWXYZ
abcdefghijklmnoprstuwxyz
1234567890
Alegreya Sans Bold
ABCDEFGHIJKLMNOPRSTUWXYZ
abcdefghijklmnoprstuwxyz
1234567890

If a web-frendly font is needed, please substitite it with Roboto.

Roboto Light
ABCDEFGHIJKLMNOPRSTUWXYZ
abcdefghijklmnoprstuwxyz
1234567890
Roboto Bold
ABCDEFGHIJKLMNOPRSTUWXYZ
abcdefghijklmnoprstuwxyz
1234567890

8in1 Excel® Colours

Excel Brand
base turquoise colour

PANTONE 7475 C
C 77
M 33
Y 44
K 18
R 69
G 123
B 125
# 447a7d

Daily
Supplement
(except for Senior Dogs)

PANTONE 1955 C
C 28
M 100
Y 58
K 32
R 142
G 21
B 56
#8d1538

Skin&Coat
Care

PANTONE 540 C
C 100
M 78
Y 42
K 39
R 18
G 50
B 79
# 12314e

Teeth&Bone
Care

Behavioral
Aid

PANTONE 540 C
C 18
M 93
Y 82
K 8
R 189
G 46
B 45
# bd2e2d

PANTONE 363 C
C 75
M 23
Y 100
K 7
R 73
G 139
B 51
# 488a33

Joint Care
+
Multivitamin for Senior Dogs

PANTONE 153 C
C 20
M 63
Y 100
K 9
R 192
G 106
B 22
# bf6a15

8in1 Excel® layout elements

8in1 Excel logo.

Silver „stripe”.

Support Your Pet’s Health
with Excel Supplements

8in1 Excel slogan.

Brand packshots.

Brand turquoise background colour.

Brand turquoise background colour
with stripes going top right to botton left.
(Please don’t change the direction of the lines).

8in1 Excel® Iconography

Brand core iconography.

Image of the pill.

Daily
Supplement

Behavioural
Aid

Brand supplement category iconography.

Joint Care

8in1 Excel® KV Example

8in1 Excel® KV Example - Hero Product
Additional use of the product icon and product hero colour.

Skin & Coat Care Supplement
for Cats & Dogs

Support Your Pet’s Health with Excel Supplements

8in1 Excel® Marketing Assets Examples